The Times are a Changing in Business

The times are changing and I put my money on the fact that they are are changing faster than most people realise.

For example, if I was a young engineer with my eye on the motor vehicle industry, I am not sure I’d be putting my money on one of those mature old time vehicle manufacturers that President Obama runs. I wouldn’t be looking to work for a Euro car company about to be pulled out of a former Eastern bloc country to die quietly in the backyard of its mother country.  No, I reckon I’d be stepping as far away away from the old dinosaurs as possible – maybe develop some green technology, or perhaps some new bicycle design- cheap and fast – which would go well in Asia.  It doesn’t have to be a bicycle – just something that moves people quickly and cheaply to their destination of choice.

 

Anyway – so the point being that I can’t see how a lot of these old industrial revolution companies are going to have much of a future.  While their all talk and enthusiasm about re-strategising, re-structuring, re-vitalising, re-generating; its pretty uncommon for this to actually happen ever, and its my money its not going to happen this time.  The simple reason is that they are inflexible monoliths.  The whole point of  corporatising is to  make the company robust – deepen its foundations and arc its power  to influence and control markets and crush any on-coming competitors.  But God help the mature monolithic company if there is structural change – re-invention just isn’t one of its talents.  Like all good dinosaurs, it can stamp the crap out of a slow moving predator (no wonder its still so hard to buy cars which run on alternative fuel), but by gosh if its fleet of foot there’s no chance.  

To my knowledge there have been very few mature industries which have been able to recast the die – shift the paradigm, and actually redefine or even start up a new product or service market.  Apart from the fact that they all their eggs in their current product basket (that it, massive capital investment, immobile workforces etc..) they don’t attract the sort of people who are going to come up with that great new idea which is going to catch on and change the way we live.  The sort of people who work for big mature industrials want to play it safe – their low on risk taking, for whatever reason. They’re tolerant of the bureaucracy and politics which is the backbone of a mature monolith, but which makes it so unable to turn corners and change gears quick enough to avoid the bump in the road of consumption preferences.  OK?  So their just not entrepreneurial.

 

So who am I really talking about?  Well there are quite a few mature monoliths tramping around the western economies.  Obviously the car companies – but they’re easy (saddest in the US where they just don’t get it – like no one there has any money to buy 8 cylinders and no one anywhere else can possibly understand why they would buy 8 cylinders. ).  of course its not just cars – but really anyone producing anything to do with oil production or consumption – it’s about to become oh so 20th century…).  How about newspapers,  daily’s  in particular – never saw the internet come up and bite their backside – it’s over for them – also like free to air television (the idea that you can dictate when I am going to watch my show is so 20th century – and if you one of the product’s still paying to advertise in that industry – what can I say?).  

 

Oh – and I’d put my money on Asia being the new economic power region.  I wouldn’t put my money on the $US or the Euro (no ones put it on the pound for about 30 years a anyway).  I would put my money on India as a place for innovation and teamwork and with China for the cheapest production for many years to come.  Oh and blogs – I think they might have been twittereed.  

In fact if you’re in the West – try and think of something Indians are going to want that you’re better at than they are …..ummmm.,